Commercialising innovation (converting ideas into profit) is a fundamental driver of business growth and success. This Forum will provide practical advice and case studies about how businesses can select and develop their best ideas, turn them into valuable new products and introduce those products into major markets.

The focus will be on making money from ideas rather than simply spending money protecting them. An overview will be given on the following:
  -  What “ intellectual property” really is and how to extract value from it
  -  The fundamental models of commercialisation
  - How to commercialise technology and innovation
  -  How to introduce new products and technology into export markets
  -  How to encourage innovation

Facilitator: Paul Adams is the CEO of EverEdge IP, Australasia’s leading technology commercialisation and management firm.  Paul has over twelve years of experience in technology and intellectual property commercialisation and has completed multi-million dollar technology deals in the United States, Europe and Australasia.

Who should attend? CEO’s, marketing managers, any staff involved in new product development.

Date/Time: 22nd July, 4- 6 pm

Venue:    HERA House

Cost:      $50.00 +GST for NZMEA members,  $100.00 +GST for Non-Members. Conditions Apply.

RSVP by Thursday 15 July. You can register online HERE or by email to Karla.